The Passion for Clients

blvd Anspach, Brussels

This sign for an employment agency reads ‘passion for clients’ but the visual language of the display, the way the posters are mounted on a colonial façade inbetween classical statues of some roman looking woman has some ‘master and servants’ connotations. Both the women represented in the statues and the women in the posters seem in control of their lives, where our contemporaries seem passionate to be employed by this agency, the symbolic women quite happy to be one step up the hierarchical ladder.